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Agri/FMCGMulti-zone operations

How a 24-Zone Agri Distribution Network Digitised Payments with SalesPort

24
Zones Covered
113
Towns
41
Routes Managed
13/19
Features Active

Industry Context

Agricultural distribution in India spans vast geographies with complex payment flows. Distributors operate on credit, payments are collected in the field, and reconciliation is a manual nightmare. Digital payment management transforms this from a weekly fire-fighting exercise into a real-time, visible process.

The Challenge

This agricultural distribution company operates a large network across 24 zones and 113 towns. Payment collection from distributors was entirely manual, reconciliation took weeks, and outstanding amounts were difficult to track across such a wide geography.

The Transformation

What changed after SalesPort deployment

Manual payment collection from distributors
Digital payment collection with instant receipts
Reconciliation took weeks
Real-time reconciliation across all zones
Outstanding amounts difficult to track
Live outstanding dashboard per distributor
No field force accountability
GPS-verified visits with activity logging

The SalesPort Solution

SalesPort was deployed with full Distribution Management, Payment Collection, GPS Tracking, and Field Force Automation. The payment module digitised the entire collection-to-reconciliation workflow. 41 routes are managed with real-time delivery tracking.

Modules Deployed

13of 14
Distribution ManagementPayment CollectionGPS TrackingField Force AutomationBeat PlanningOrder ManagementDispatchWallet ManagementBillingScheme ManagementHRMSQuotation ManagementReporting

Deployment Timeline

How SalesPort was rolled out

1

Phase 1

Zone mapping — 24 zones and 113 towns configured with territory-wise pricing

2

Phase 2

Field force deployment — GPS tracking and beat plans rolled out across 41 routes

3

Phase 3

Payment digitisation — collection workflow activated with real-time reconciliation

4

Phase 4

Full analytics — zone-wise performance dashboards for management visibility

Results

The highest payment collection volume of any SalesPort client — fully digital
13 of 19 features actively used across operations
Crores of GPS tracking points logged for field force accountability
Complete visibility across 24 zones from a single dashboard

Impact at a Glance

Measurable outcomes from the SalesPort deployment

Zone Coverage24/24 zones
Payment Digitisation100%
Reconciliation TimeReal-time
Features Active13/19
Field AccountabilityGPS verified

Performance Analytics

Visual representation of SalesPort's impact

Operational Efficiency Growth

Digitisation progress over first 6 months (%)

Feature Adoption Rate

Active usage across deployed modules (%)

95%+ 85-94% <85%

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