Dairy ProcurementPan-India operations

How a Dairy Cooperative Digitised Milk Procurement Across Thousands of Villages

1,797

Village Centres

Collection Centres

140

Routes

3.28 Cr

Collections Recorded

Industry Context

India has over 200,000 dairy cooperatives managing milk procurement from millions of farmers. Most still operate on paper registers, leading to payment disputes, data loss, and zero planning capability. Digital procurement is not optional — it is the foundation for building farmer trust and scaling collection volumes.

The Challenge

This dairy cooperative manages one of North India's largest milk procurement networks. Thousands of farmers deliver milk daily to village-level collection centres. Previously, collection data, fat/SNF testing, and farmer payments were tracked on paper registers — causing payment disputes, data loss, and zero visibility into collection efficiency.

The Transformation

What changed after SalesPort deployment

Paper registers for milk collection

Digital collection with machine integration

Manual fat/SNF recording — frequent errors

Automated quality testing at every collection point

Farmer payment disputes common

Transparent, quality-based auto-calculated payments

No route optimization

140 optimised collection routes across the network

Zero visibility into procurement data

Real-time dashboard — every litre tracked

The SalesPort Solution

SalesPort Milk Procurement was deployed across 18 MCCs (Milk Collection Centres) and 1,797 VLCs (Village Level Centres) covering 140 collection routes. Every milk collection is digitally recorded with fat and SNF quality testing. Farmer payments are auto-calculated based on quality and quantity.

Modules Deployed

6of 14

Milk ProcurementFarmer RegistrationQuality TestingPayment ProcessingRoute ManagementCollection Analytics

Deployment Timeline

How SalesPort was rolled out

Phase 1

Farmer registration — demographics, bank details, animal records digitised across all villages

Phase 2

VLC deployment — 1,797 village-level centres equipped with digital collection and testing

Phase 3

MCC integration — 18 milk collection centres connected for real-time aggregation

Phase 4

Payment automation — quality-based pricing and instant payment calculation activated

Phase 1

Farmer registration — demographics, bank details, animal records digitised across all villages

Phase 2

VLC deployment — 1,797 village-level centres equipped with digital collection and testing

Phase 3

MCC integration — 18 milk collection centres connected for real-time aggregation

Phase 4

Payment automation — quality-based pricing and instant payment calculation activated

Results

Tens of thousands of farmers registered and digitised

Crores of rupees in milk procurement tracked end-to-end

3.28 Crore individual milk collection records captured

Crores of litres measured with digital quality testing

Payment disputes eliminated through transparent, quality-based pricing

Full route-wise collection analytics available in real-time

Impact at a Glance

Measurable outcomes from the SalesPort deployment

Farmer Digitisation100%

Payment Disputes~0%

Collection VisibilityReal-time

Data Accuracy98%+

Route Coverage140 routes

Performance Analytics

Visual representation of SalesPort's impact

Operational Efficiency Growth

Digitisation progress over first 6 months (%)

Feature Adoption Rate

Active usage across deployed modules (%)

95%+ 85-94% <85%

Key Differentiator

This is India's largest digitised dairy procurement deployment on a single private platform. No other distribution platform in India offers a milk procurement module.

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